Didn’t caffeinating everything jump the shark  a few years ago?
Yes. Caffeinated toothpaste.
Each dose is said to contain the equivalent jolt of an 8 ounce cup of coffee. The concept is that it gives you your buzz quicker since the caffeine can be absorbed directly through the soft tissues of the mouth.
And on the plus side, it would seem to contain no fluoride. If it did, the product would be classified as a drug. But according to a recent press release , the FDA has it as a cosmetic.
So there’s that.
But mostly…another caffeinated product? And another kind of toothpaste ? Really?