What’s really funny – and kind of sad – is that in a world where you can buy DIY dental kits on sites like Amazon and ebay, it’s all too easy to believe this is real:


Actually, it’s some really clever marketing for a Dutch insurance company. According to psfk,

Many people in Netherlands are uninsured and are not able to afford proper dental care, but regular checkups are extremely recommend by ixorg. Dutch insurance company ixorg created this fake campaign to highlight the rising costs of dental insurance, and show people the unrealistic option of DIY dentistry. Going the whole nine yards, ixorg even put together a live website for DentiDrill…

You can view the site here.

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