Via the BBC:

“US teeth are sometimes whiter than it is physically possible to get in nature – there is a new reality out there. The most extreme tooth bleaching is terrifying, it looks like it’s painted with gloss paint and has altered what people perceive as normal,” says Professor Jimmy Steele, of the School of Dental Science at Newcastle University.

The British traditionally prefer “nice natural smiles – natural in colour”, he says, and have had a more functional view of teeth and dentistry, whereas Americans have always seen teeth more aesthetically, hence the rise of the artificial smile in show business and pop culture.

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