Old and new toothbrushIf stats from a couple of dental clinics are to be believed, 75% of people don’t replace their toothbrush as often as they should.

This may or may not be related to the fact that the average time between dental appointments, according to this same report, is 3 years.

So let’s get two things out of the way right away:

  • You should replace your toothbrush every 3 to 4 months.
  • You should see your dentist for an exam and cleaning twice a year – unless you have gum disease (more than half of Americans do), in which case you should go more often.

So maybe this


isn’t quite as silly an idea as it seemed at first glance: a “toothbrush subscription” service. Just pay a bit more than retail, and they’ll send you a “free” toothbrush every 4 months. To sign up, says the company’s website, just choose the “membership level” that “suits your personality and style” – which apparently consist only of how many people you’re buying for.


But wait! There’s more!

If you need help picking out the best brush for you, we have expert toothbrush PhD’s available 24/7 to answer your questions.

“Toothbrush PhD’s”? And as if choosing were hard:


Yes. That’s all.

And if they don’t greet you with a friendly “How can I help you brush today” then you’ll get your first brush on us.

Huh? All the brushes are listed as “free.”

Still, they promise:

No strings attached.

Which is a good thing, because otherwise, they’d be more like The Floss Nanny.

Seriously, if having a new toothbrush mailed to you every so often is what it takes to remember to change your brush from time to time, go for it.

Heck, maybe it’ll even inspire you to brush and floss more often. And for most folks, that’s a very good thing.

Top image by mrjorgen, via Flickr

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